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Senior Manager Marketing Strategy

Company: HSBC

Location: Salinas, CA

Description:
CA-SalinasMake the Right Move and join a winning team! Build your career with us. HSBC - North America is part of HSBC Group, one of the largest banking and financial services organizations in the world. Our domestic strength and extensive global network provides our employees with the best of both worlds - the friendliness of a local organization and the resources of a worldwide network - for diverse experiences and challenging career opportunities. This position assumes responsibility for the P&L of relevant business area and the development of integrated marketing strategies by customer segment, product category, channel, and / or portfolio. Facilitate marketing and business decisions by providing actionable decision support and value-added market analysis. Oversee quantitative and qualitative market research techniques to segment customers and to identify new business opportunities that lead to profitable growth. Determine behavior insight through data mining, modeling and segmentation as input into overall strategy and tactical implementation. Develop contact management strategies and campaign planning, intensity, sequencing, frequency, channel and marketing ROI optimization, testing modeling and decision rule development. Implement customer value enhancement strategies relating to acquisition, cross-sell, optimization and retention. Oversee implementation and maintenance of processes / infrastructure to track, measure, and evaluate campaign performance. Ensures team is adequately trained to interpret results, calculate cash flow impact, and understands drivers of program and portfolio profitability. Encourage appropriate recommendations. Lead and develop an effective team through communication, performance management, development plans and reward / recognition practices. Cultivate an environment that supports diversity and reflects the HSBC brand. Lead the development of analytical models to track and assess the impact of changes to pricing, promotions, and product features / value proposition on marketing programs, campaign performance, and business profitability. Lead the building and delivery of quarterly industry analysis to business and partnerships on current market developments and emerging business opportunities. Complete other responsibilities, as assigned. Serve as research and statistical consultant on large-scale initiatives; applies sound project management techniques to establish rapport with management and by delivering actionable results on time and within approved budget. Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues. Promote an environment that supports diversity and reflects the HSBC brand. Maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators. Basic Qualifications: MBA in business oriented science such as: Economics, Mathematics or Engineering or equivalent direct experience required Advanced degree may substitute for some required experience Minimum eight years progressive marketing experience in financial services or strategy consulting, of which three years has been in managerial capacity Industry specific experience desirable Proven quantitative, organizational, strategic thinking, decision-making, and managerial skills Knowledge of the products offered in the financial services industry, as well as laws and regulations affecting their delivery Proficiency with personal computers as well as pertinent mainframe softwareSee Job DescriptionBenefits:HSBC is a pay for performance company with policies and programs designed to ensure all employees receive fair and equitable compensation based on performance. Our compensation program is designed to attract, motivate, develop and retain the very best people. We are proud of our comprehensive flexible benefit program. Our program allows our employees to select the features that make the most sense for their individual and / or dependent(s) needs. Our benefit features include, but are not limited to; medical, prescription drug, dental, vision, life insurance, short and long term disability, retirement plans, stock option purchase plan, and a competitive time off program.Additional Information:Travel Percentage: 10%

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	Relocation Preference:	Will not relocate Will accept paid relocation Will pay own relocation
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