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Direct Digital Marketing Manager

Company: Spirent Communications

Location: Calabasas, CA

Description:
At Spirent Communications we work behind the scenes to help the world communicate faster, better and more often. The world's leading communications companies use Spirent's lab test solutions to evaluate performance of the latest technologies. As new communication services and applications are introduced in the market, Spirent provides tools for service management and field test to improve troubleshooting and quality. Spirent also enables large companies and governments to secure and manage their networks.From wireline to wireless to satellite, Spirent offers a complete portfolio of solutions to enhance customer Quality of Experience. Position Description:Direct Marketing Manager>Spirent Communications is where the world's leading communications companies turn when they need to accelerate their time-to-market for next-generation communication systems. In fact, every significant industry test in the last six years has used Spirent's test systems as the benchmark. We are continually recognized by customers, industry, press, and technology associations for our innovative thinking and our ground-breaking products. The communications market has untapped potential. The boundaries of how fast, far, and accurately voice and data can be transmitted have yet to be reached, or even defined. Spirent solutions are paving the way for tomorrow's communications.The atmosphere at Spirent is innovative, creative, and technically challenging. We are always looking for new employees with exceptional abilities, vision, and commitment levels to join our team.If you want to work with truly bright and motivated people—and be a part of an industry-leading company that's helping to revolutionize communications technologies—this is your opportunity. Our focus on employee satisfaction stems from a core belief that market-leading products start with one thing: market-leading people. At Spirent, we offer more than jobs, we offer unique career opportunities. We can do this because we are large enough to encompass a breadth of possibilities, while being small enough for you to be noticed and recognized. Are you innovative enough to work at Spirent?The Direct Marketing Manager is responsible for developing and executing digital communication strategies, interactive B2B marketing, corporate web site, online lead generation and content strategies. This position is a critical component of Spirent's overall marketing activity and requires an individual who has a proven track record of developing B2B online marketing strategies.Responsibilities:• Develop budget and marketing plans across multiple online media to drive customer acquisition, engagements, monetization and retention• Hands on experience in leading the implementation of key online acquisition programs including display, search (paid and organic), email, contextual and other online advertising initiatives• Hands-on optimization, including keyword / phrase research, site structure, page construction, content, and SEO (Search Engine Optimization) copywriting.• Structure analyses to determine ROI from various online acquisition marketing programs, including affiliate, paid search, display banners and email campaigns• Provide regular reporting for website and online marketing initiatives, using internal data sources and Google Analytics• Experience managing dozens of external agencies, vendors and affiliates • Proven ability negotiating contracts and price points • Keep abreast of industry trends and emerging opportunities. Qualifications:Qualifications:• Bachelor Degree and 5-8 years marketing experience with 3-5 years strong digital marketing experience and B2B marketing, preferably working in a software / high tech organization and / or interactive marketing supplier / agency;• Knowledge of new media, Internet related technologies and current web trends, including social media and analytics• Ability to apply long-range marketing and business strategies to web presence• Web development experience using a range of tools• Ability to present to senior managementApply Only at : Spirent Communications

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