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Marketing Manager - Food Packaging

Company: MeadWestvaco Corp.

Location: Glen Allen, VA

Description:
CAREER OPPORTUNITYLead the global development of the brand / product lines within the Global Packaging Solutions strategic business unit (SBU) in the Packaging Resources Group (PRG). Develop strategic marketing plan for the segment and help drive execution, consistent with the PRG division strategy. Work collaboratively with all functional areas (commercial sales, business development technical sales, operations, supply chain, etc) to help ensure that revenue / profit goals for the segment are achieved. Work with entire SBU to develop and execute a winning value proposition which can be translated into tangible results. Drive the innovation and growth agenda. Effectively manage in a matrix organization with both functional and SBU requirements. HOW YOU WILL IMPACT MWV• Work with Marketing Director in setting strategic agenda for the brands and markets, globally. Define PRG strategy for brands based on knowledge of segment needs, the overall offering, and a strongly developed and articulated value proposition.• Clearly communicate the value propositions to the commercial sales organization and develop selling tools for the commercial team to educate their customers and grow MWV sales.• Define market requirements needed to win in the assigned business in the areas of product, service offering, pricing strategy, and channel needs.• Drive the Innovation and Growth agenda for the SBU. Define and focus activities on identifying unmet and / or unanticipated market needs, inputting findings into new product and service development processes, and managing process to position the PRG to take advantage of market opportunities. Lead the execution of the plan with the commercial operations and technical team.• Drive the organization towards the revenue and EBIT goals for the SBU.• Active leadership, participation and support of the Total Account Management process for the SBU.• Analyze market intelligence and capitalize on competitive opportunities. • Monitor marketplace trends, competitive trends, customer trends, distribution trends, and pricing trends and communicate across the business.• Provide direction to field sales organization on selling propositions and priorities. Work with sales to penetrate functional segments outside procurement (i.e., marketing); develop organizational leverage with select accounts. Includes moderate travel for customer visits, plant visits, sales meetings, conferences, etc. WHAT YOU NEED TO SUCCEED• Bachelor degree in business marketing or technical degree. MBA strongly preferred.• 5+ years in a traditional brand management role. Global experience strongly preferred.• 3+ years in package engineering or package development• Experience with food CPG company strongly preferred• Experience developing strategic plans and turning those plans into tangible results.• Proven experience working collaboratively with sales team to drive business results.• Significant experience leading cross-functional teams in a matrix environment toward the effective and efficient completion of objectives• Experience recommending research to answer questions on value propositions and trends / changes in the marketplace.• Ability to assess current situation (marketplace needs, competitive information, etc.) and develop strong strategic business plans.• Excellent oral communication, written communication and team building skills• Strong interpersonal skills and highly collaborative style that reflect integrity, maturity, and enthusiasm.• Strong financial and business acumen• Strong sense of ownership• Work effectively in a matrix organization with both business and functional requirements• Ability to think long term (5-10 years) and must have a global marketing perspective.• Strong entrepreneurial mindset

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	Relocation Preference:	Will not relocate Will accept paid relocation Will pay own relocation
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