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Job Title: Product Marketing Manager (Device Monitoring & Management)
Company: Information Technology Engineering Corporation
Location: Greenwood Village, CO

Description:
Location: Greenwood Village (Denver), COOur Marketing Team role is to create more sales opportunities and shorten the sales cycle * plain and simple. We make it easier for sales, partners and customers to understand what products and services we have, why we*re different and what*s in it for them. We're responsible for much of what the customer sees and hears about us. The product marketing team is looking for outstanding talent to build awareness and generate demand for Device Monitoring and Management services.Company will provide relocation support to Denver, Colorado.Primary ResponsibilitiesDrive market segmentation strategy, targeting and messaging platforms for device monitoring and management services for routers, switches, servers and other equipment.Create and drive global marketing plans that increase awareness of as a provider of device monitoring and management services.Create and drive global marketing plans that increase awareness in the enterprise space and the service provider and network integrator communities.Generate demand for device monitoring and management with fully integrated demand generation campaigns and programs.Develop messaging and primary customer facing content: data sheets, brochures, presentations, webinars, websites, white papers, byline articles and others.Develop and execute thought leadership campaigns and supporting content.Communicate with industry analysts, media, and key influencers to ensure that the company and its device monitoring and management services maintain a favorable position.Develop and launch creative service packages for key target buyer profiles, applications, verticals, geographies or other relevant sub-segmentation.Define sales opportunities and market entry strategies based upon market place dynamics, product benefits, and competitive positioning.Coach the sales teams for effective opportunity identification; qualification; and communication of value propositions, differentiators, competitive positioning and features/functionalities of our device monitoring and management services.Define and develop effective sales training programs and materials.Integrate key learnings from ongoing interactions and communications with existing customers and prospects for research, testing and ongoing feedback.Professional QualificationsStrong Product/Services Marketing experience.Knowledge of device monitoring and management, managed services, and/or IT services a must.Passion for and experience in outbound product marketing.5+ years business-to-business product marketing, product management, or services marketing experience.Experience creating compelling marketing programs and messaging.Excellent written and verbal presentation skills.Results driven; does what it takes to get the job done and naturally goes the extra mile.Ability to thrive in a fast paced work environment as well as adapt to continually changing priorities and aggressive project timeframes.Ability to manage multiple projects simultaneously and prioritize time with minimal supervision.Qualified candidates please forward your resume in Word format to: Register to View , please include answers to the following questionnaire:1. Describe the [Device Monitoring/Management] services/products that you marketed.2. What are your main responsibilities in marketing the services? 3. What did you do to generate demand/leads for the service?4. What types of sales and marketing tools were you responsible for creating?5. Can you provide samples of you work?




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