Marketing Jobs in North Carolina

Job Title: Marketing Manager - Search Engine Marketing at Lulu.com Company: Lulu.com Location: Raleigh, NC Description: At Lulu, our passion is success — success for creators, success for us. You’ll notice who comes first. We’re committed to empowering creators of all kinds, from proud grandmas to aspiring bestsellers, with the tools and services they need to share knowledge and inspiration with the world. We work tirelessly on their behalf, because when they succeed, so do we.That’s not to say we’re all work and no play. Lulu is an open workplace with fun, energetic people united for a common purpose. In fact, we don’t even refer to each other as employees. We’re team members. Or Lulus. Or Lunatics. (The reason for that last one will become obvious when you happen upon a Nerf war. Or find your desk toilet papered on your birthday!) We foster a culture that encourages individual personality to shine through and attracts top talent.Lulu is looking for analytical, smart, energetic and detail-oriented person to be our Online Marketing Manager to help our rapidly growing business. The online Marketing Manager will own and run Search Engine Marketing and other performance based online advertising. This position requires a strong analytical background. This person will have direct interaction with engineering, product and marketing groups.Responsibilities:Building & Optimizing Online Marketing Campaigns in Google, Yahoo, MSN and other online search engines.Track ROI & Profitability of Marketing Campaigns and make Tactical and Strategic Decisions to meet ROI targetsA\B & Multivariate Testing: Keyword Analysis, Creative Adcopy Testing, Landing page consultationAnalyze Campaign Data Points: find trends, make recommendations, investigate any issuesDrive and own end-to-end lead tracking, technical integrations, landing page optimizationQualifications:Analytical with Strong Problem Solving AbilityAbility to be Self-Directed and Self-Motivated a must.Proficient in Excel.Good Communication Skills.Search Engine Marketing and Search Engine Optimization experienceHands on experience with web analytics tools like Google Analytics and OmnitureAny scripting language and database skills is a huge plusStrong knowledge of the Internet and Search in particular.Search Engine Optimization, HTML, CSS, Website Design a plusFluency in Foreign Languages a plus