Marketing Jobs in Wisconsin

Job Title: Senior Marketing Manager Company: Confidential Company Location: Milwaukee, WI Description: Senior Marketing Manager Leading global manufacturers of industrial product solutions is in need of a SENIOR MARKETING MANAGER (CPG background) to develop and execute a high-impact communications initiative.  We are seeking a seasoned strategic project manager to lead development and execution of a comprehensive bundle of sales training tools to illustrate the practical selling applications of customer segmentations for various product portfolios. This is a contract assignment for four months with potential to go through year end. (Illinois and Wisconsin residents only) The company recently completed an in-depth customer research study in the CPG channel with key findings driving sales and marketing strategies through customer segmentation. This is a critical, global initiative and requires familiarity with B2C ethnographic and segmentation research, and how to translate the research into sales communications materials and training.     Job responsibilities:Manage the agency review and selection process and serve as the company liaison to manage the selected creative agency.Serve as Senior Marketing Manager and key lead for delivering a large-scale, global roll out with flawless project management with ambitious goals and an aggressive timelineOversee all aspects of the program including development of creative brief, scope of work, timeline, budget, creative development, initial test phase and global roll out.Experience designing programs to educate sales representatives in the use of new business development customer segmentation strategies and tools.Develop strategic, innovative creative elements to facilitate education and build excitement.Must have deep understanding of customer segmentation and understanding of company core targets including hospitality, retail, healthcare, food service and building service contractors.Serve as the brand steward to ensure all sales marketing materials and training tools are in keeping with brand messaging and guidelines. The ideal candidate will have:Minimum 7 years experience in brand management or product marketing managementExtensive experience developing and rolling out comprehensive sales and marketing programs including sales education tools, promotions and marketing collateral.Must have experience developing GLOBAL sales and marketing programs in CPG category Demonstrated experience in market research, identifying product requirements, and interfacing with product pricing and product lifecycle management. Experience developing sales training programs, sales strategies and lead generation, including strong understanding of customer segmentation marketing planning Strong strategic planning, research and analytical skills.Excellent written and oral communication skills and the ability to build consensus among cross-functional teams in a matrix environment.Experience managing multiple projects and vendor relationships.Seasoned project manager experienced in leading a large-scale program with multiple digital and traditional creative elements.Excellent communication skills and ability to build trusted relationships between internal and external stakeholders including sales, engineering, marketing, research and outside vendorsModerate travel and may require working onsite between client and agency partner.Bachelors Degree in Marketing or Business required.MBA preferred.  Hourly rate commensurate on the candidate’s background and experience. If you would like to be considered for this position and your background matches the criteria, please submit the following:Updated resume, word format ONLY. No PDFs please.REQUIRED: 2 or 3 paragraphs on how your background and experience relates to this role. Talk about your global roll out of brand/product marketing plans and communications, the client/account that you worked on and your strategy. Also include any additional related experience is alSalary range requirement Three references Candidates whose profiles most closely match our client’s requirements will be contacted. No phone calls please.Click Here To Apply!