Business Development Manager - Franna North America

Join our team at Terex and embark on an exciting opportunity as we seek a skilled and dedicated Business Development Manager to contribute to the Franna team.At Terex we believe in fostering a vibrant and inclusive work culture where every person is empowered to thrive. We're dedicated to driving quality, innovation, embracing diversity, and creating an environment where everyone feels valued and respected. We're committed to excellence in everything we do, and we're seeking talented individuals who share our passion and values to join our team.Franna is a renowned Australian brand of pick and carry cranes that has been a trusted name in the industry for over 40 years, holding more than 90% of the market share in its home country. In Australia, the term "pick and carry" is synonymous with Franna, a testament to the brand's reputation for quality, reliability, and innovation.As part of Terex, Franna is expanding its presence in North America, building on the success of its entry into the market in 2023 with the launch of the AT24 US model. More recently, Franna has introduced its latest model, the FR19 US. Both models have been specifically designed to meet the demands of North American customers, combining Franna's reliability with features tailored to the region's needs, offering exceptional lifting capacity, efficient operation, and the versatility required for challenging worksites across the industrial, construction, and infrastructure sectors.Franna is committed to its growth strategy in North America, backed by Terex's global manufacturing footprint and engineering resources. To support its growth in the region, Franna has established a dedicated support team based in Wilmington, NC, and is expanding its network of authorized distributors and service centers across the U.S. This ensures comprehensive support for customers, from service and spare parts to after-sales support and access to genuine Franna parts.As Franna strengthens its presence in North America, this is an exciting opportunity to represent a globally recognized brand that blends Franna's trusted legacy with the strength of Terex's global reach and resources. If you have a proven sales background, experience in the heavy equipment industry, and are eager to contribute to the growth of a respected global brand, we invite you to help drive Franna's success in North America.The role of the Business Development Manager will be own Franna sales in the US. The successful candidate will need to be able to develop an annual sales plan, target key customers, personally demonstrate the machine, answer key technical questions, and comfortably discuss with potential buyers the advantages of owning a pick and carry fleet.Job DutiesDevelop & implement sales and marketing strategy.Regularly review and update the go to market strategy- direct, via distribution or a hybrid of both.Appoint and assist in the development of new dealer accounts.Work directly with major accounts and rental companies.Secure sales orders in line with agreed targets.Develop, implement and manage sales and marketing initiatives either for direct sales or dealer accounts respecting company confidentiality.Agree annual business plans for each dealer account, providing regular documented feedback throughout the year.Ensure all accounts are formally contracted, current and aligned to Terex Standards.In conjunction with the manager establish sales targets and provide forecasts.Work with dealer accounts to support sales.Advise dealer staff or end users on the crane, the applications, services, warranties, and basic aspects of technical sales.Educate customers on products, service, warranties, and technical support.Communicate and train dealers and customers on the features and benefits of equipmentLiaise with other company functions to ensure dealer accounts have acce