Business Development Manager, Content

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are actively seeking a Business Development Manager to lead partnership initiatives within our Consumer Business Development team. In this role, you will be responsible for the strategic evaluation, definition, negotiation and execution of new partnerships and partner programs.

Your primary focus will be content partnerships with key players in the news & media space, with a specific focus on publishers but also spanning creators, podcast networks and event organizers. Your key objectives will be to lead programs & partnerships that help connect Members with high-quality news and information from trusted sources.

You'll be tasked with leading existing partner programs focused on news publishers & video, as well as identifying and establishing new opportunities and pathways to support our mission to connect the world's professionals.

This individual will have the opportunity to be a key member of a team that drives growth, engagement, and revenue via identifying, executing, and managing content partnerships and strategic initiatives. You should be comfortable and have experience collaborating cross-functionally to drive results, including working across Editorial, Product, Legal, Marketing, Sales, Comms, Engineering and Finance. The ideal candidate is passionate about LinkedIn's vision, can develop a deep understanding of LinkedIn's products and services, and is both proactive and results-oriented.

This person should have experience in building & leading end-to-end partner & program management, with experience in news/media content partnerships. Your core focus areas will include building and scaling content monetization programs and developing partnership opportunities that span formats like video, newsletters and events. A deep understanding of the news publisher landscape is a must, including digital & social content strategy as well as how news publishers partner and collaborate with social platforms to drive mutual value.

Tasks will include evaluation and execution of strategic partnership opportunities, informing content acquisition strategy, driving growth for existing publisher video initiatives, managing day-to-day relationships with partners, tracking program performance and sharing ecosystem insights to inform key decisions. An ability to understand legal contracts and negotiate deals with partners is critical, as you'll work closely with legal to draft/finalize agreements that drive value for both our partners and LinkedIn. Strong written and verbal communication to drive alignment with key stakeholders on strategy, vision and goals is required. Must be proactive, eager to strategize & execute, able to navigate ambiguity and persistent in overcoming blockers.

Responsibilities:

• Lead partner and program management for news/media publishers
• Build and scale content monetization programs (e.g. video ad revenue programs)
• Proactively identify and evaluate new partnership opportunities for LinkedIn and publishers/creators
• Manage partner relationships on a daily basis
• Gather and share ecosystem insights and competitive analysis to inform program strategy
• Stay up to date on trends, competitive landscape, and emerging technologies to inform product strategy and identify opportunities to drive increased value for our publisher and creator partners
• Synthesize deal concepts into term sheets and contracts, work closely with legal to draft agreements for partnerships and/or programs
• Collaborate with cross-functional teams, including editorial, product, legal, marketing, comms and sales to deliver on partnerships.
• Track progress of existing partnerships, provide frequent written and verbal updates, and implement tracking and reporting for partner metrics.
• Make decisions (or present a recommendation) to drive highly complex projects while overcoming challenges of managing multiple cross-functional stakeholders.

Qualifications

Basic Qualifications:

• Bachelor's degree in a technology or a related field, or equivalent experience
• 5+ years of work experience in business development, news/media publisher partnerships, digital/content strategy, building monetization programs.
• Experience providing strategic solutions to complicated challenges through effective recommendations and scalable action plans

Preferred Qualifications:

• MBA degree
• Personal interest in the news/media space
• Experience in media/content partnerships, audience development and digital strategy
• Understanding of the broader tech and media landscape, including publishers, creators, podcasters, event organizers and the existing partnership models that exist
• Familiarity with key players and business models across the publisher and social video landscape. Includes understanding of content strategy, monetization and creator tools.
• Highly accountable, proactive and solution-oriented
• Experience with deal development - ability to understand legal contracts and negotiate deals with partners. Negotiation skills and experience working with Legal and cross-functional teams to finalize partnership agreements.
• Experience collaborating cross-functionally and building consensus among multiple stakeholders
• Proven track record of developing and executing strategies, programs, and partnerships that deliver value to partners.
• Strong written and verbal communication, able to talk internally and externally about the value you're driving through programs and partnerships
• Strong financial analysis, modeling, and business skills. Ability to leverage data analysis and insights to develop compelling business cases.
• Experience in project management, with a proven ability to bring structure and organization to new or existing complex projects
• Ability to effectively manage time, prioritize tasks, and work within deadlines with little supervision.
• Ability to thrive in a fast-paced, startup environment.
• Expert knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).

Suggested Skills:

• Partner Management
• Program Management
• Content Monetization
• Cross Functional collaboration, especially with product & eng teams.
• Digital News/Media Strategy
• Written/Verbal communication
• Deal development
• Financial Analysis and Opportunity Sizing

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $138,000 to $225,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: .

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at ... and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

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