Strategic Development Manager

JOB SUMMARY:

The Strategic Development Manager is tasked with deciphering complex market dynamics and turning data into actionable strategies. Corporate strategy focuses on the creation and execution of long-term plans to achieve Midmarks objectives by identifying growth opportunities and assessing market trends. This position works with the highest levels of the organization, collaborating with senior leadership and marketing leads to guide decision-making to maintain the companys competitive position in the market. Key responsibilities include supporting the facilitation of the strategic prioritization process, conducting market research, identifying emerging trends, evaluating feasibility, and collaborating with Upstream Marketing teams. This position plays a crucial role in the support of aligning, prioritizing, and validating identified opportunities that have the potential to expand Midmarks product and service solution portfolio. The position will support strategic planning, Strategic Innovation Reviews, and the Strategy Council.

ESSENTIAL/PRIMARY DUTIES:

• Actively partner with corporate strategy leadership and Upstream Marketing teammates to define and deliver key opportunity identification initiatives at the directive of the Senior Director of Corporate Strategy.
• Apply strategic frameworks to align the various business units and resources to achieve overarching goals.
• Analyze opportunities and develop evaluation strategies.
• Conduct market research, trend analysis, and competitive intelligence to identify emerging opportunities and potential threats.
• Generate the data necessary to perform a financial analysis as part of validating opportunities prior to moving into the opportunity development phase of Midmark Innovation Process (MIP).
• Collaborate closely with the Strategy Council to ensure opportunity identification initiatives support the companys vision and mission.
• Collaborate with cross-functional teams to develop business cases for new product and/or service solution initiatives.
• Support the portfolio valuation process and prioritization analyses, providing strategic recommendations and long-term portfolio context to optimize the return of investments.
• Support the design, execution, and management of pilots as part of opportunity exploration.
• Support the identification and evaluation of new solutions within adjacency markets that could address unmet needs to deliver improved patient outcomes and lower overall cost of care.
• Support internal business partners in the design of new product and service solutions required to meet customer needs and desired customer experiences.
• Maintain relationships with thought leaders and innovators in all business units.

SECONDARY DUTIES:

• Perform secondary duties assigned, as necessary.

EDUCATION and/or EXPERIENCE:

Bachelors degree required in business, marketing, and/or engineering. MBA is preferred. Prior experience in the healthcare sector required. Two (2) years of related experience in strategic marketing, product management, and/or business analysis. Digital healthcare experience a plus.

COMPETENCY and/or SKILL:

• Demonstrated analytical skills, business acumen, and strategic thinking to shape an organizations future direction
• Proven ability to communicate effectively within a marketing organization
• Demonstrated experience conducting and analyzing market research
• Demonstrated ability to assess complex, ambiguous issues and turn into a clear, concise business case
• Development and implementation of long-term strategic plans
• Identification of growth opportunities and assessing market trends
• Analysis of competitor activities and industry dynamics
• Demonstrated ability to draft financial models and creation of business cases
• Demonstrated experience translating business, stakeholder, and customer needs into commercializable products or solutions

SUPERVISORY RESPONSIBILITIES:

• N/A