Director of Builder Services/VP

Location: TBD

Department: Builder Services

General Business Hours: M-F 9:00 a.m. – 5:00 p.m.

Shift: 8 hours, M-F.

Managed by (Title): SVP Market Growth

Compensation: $120,000 - $150,000 + bonus opportunities

FLSA Status: Exempt

Last Updated: 6.25.25

The VP, Director of Builder Services is the organization’s architect for all things builder-related—shaping strategy, driving growth, and ensuring a friction-free experience for builders, borrowers, and our internal teams. You will own the end-to-end builder channel: from product design and RESPA-compliant processes to sales enablement, marketing, analytics, and talent acquisition. Success in this role is measured by profitable production growth, builder satisfaction, loan officer engagement and a best-in-class reputation within the new home community

KNOWLEDGE, EXPERIENCE AND SKILLS REQUIRED

Technical Knowledge, Years of Related Experience, Skills, Licenses, and Systems Experience

1. Experience : 10+ Years’ experience in a Builder Services role & industry experience, experience with direct involvement with sales leadership, data driven decision making,
2. Skills: Strong growth mindset, excellent communication skills, high level of emotional intelligence and ability to build trust quickly. Excellent leadership and management skills. Knowledge in lending and credit markets required. Recruiting experience required. Ability to maintain an active social media profile required.
3. License: NMLS License (Nationwide Mortgage Licensing System) Required
4. Systems: Superiority general computer. Experience working in a CRM . Proficient Microsoft Office Suite (including Teams) experience required, experience with Empower (Loan Origination System) or similar Loan Origination System required.

Participate in additional training on sales, technology, products, procedures and pricing on an ongoing basis. Participate in sales leadership and FAQ calls . Complete annual training as required by company policy and law on an annual basis in a timely manner.

1. Channel Strategy & Program Development

• Ideate, build, and continuously refine the company-wide builder strategy.
• Design competitive builder products, value propositions, and incentive programs.
• Create and enforce operational policies that deliver a seamless builder/borrower experience.

2. Sales Enablement & Training

• Develop training curricula to elevate builder acumen across loan officers (LOs) and sales leaders.
• Deploy top-down & bottom-up selling frameworks that accelerate adoption.

3. Marketing & Brand Positioning

• Partner with marketing to craft campaigns, collateral, and events that build brand trust in the builder community.
• Champion thought-leadership to position us as the lender of choice for builders.

4. Data, KPIs & Compliance

• Define KPIs, dashboards, and analytic tools that spotlight performance and uncover opportunity.
• Serve as RESPA guardian—ensuring every initiative remains fully compliant.

5. Relationship Growth

• Deepen revenue with existing builder partners through joint planning, co-managed goals, and performance reporting.
• Ideate and implement scalable growth plays—including strategic alliances (e.g., JV, MSA, DBA)

6. New Builder Acquisition

• Identify, qualify, and prioritize high-value prospects; maintain a robust pipeline.

• Orchestrate outreach strategies that win executive sponsorship and frontline adoption.

7. Talent Recruitment

• Attract, vet, and onboard builder-focused loan officers.
• Collaborate with recruiting & regional leadership to align talent to high-impact builder markets.

SPECIFIC ACTIVITIES

Attend and participate in all Monthly Awards Ceremonies, Corporate Gatherings (including travelling to headquarters quarterly) , Sales Calls & Training Events. Read all newsletters and bulletins to remain current on corporate policies, procedures, and developments.

MEASUREMENTS OF SUCCESS

Net new builder relationships signed

Profitability by Builder Relationship

Year over year production growth from existing builders

Pipeline conversion/Turn-time metrics

Builder NPS / Satisfaction scores

Number of builder-centric LO’s hired, grown and retained

RESPA audit results

Work Environment: Office

Possible Work Hazards: Minimal

Physical Demands: Light

Job Description Disclaimer:

This job description is a general description of essential job functions. It is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees are expected to perform tasks as assigned by supervisory personnel, regardless of job title or routine job duties.

ADA Compliance:

Embrace Home Loans is an Equal Opportunity and ADA compliant Employer, committed to diversity in the workplace.

Disclaimer for Connecticut Applicants:

The applicant is not required to disclose the existence of any erased criminal history record information, erased criminal history record information are records pertaining to a finding of delinquency or that a child was a member of a family with service needs, an adjudication as a youthful offender, a criminal charge that has been dismissed or nolled, a criminal charge for which the person has been found not guilty or a conviction for which the person received an absolute pardon or criminal records that are erased pursuant to statute or by other operation of law, and

Any person with erased criminal history record information shall be deemed to have never been arrested within the meaning of the general statutes with respect to the proceedings so erased and may so swear under oath.

Please Note:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Work Location Information:

Embrace supports hybrid work where business needs allow, but is rebuilding a community that looks forward to collaboration within an office setting. All remote work, if allowed, must be performed in a state in which Embrace is registered to do business or presently open to payroll withholding, unemployment insurance as well as workers compensation. Those states are as follows: Alabama, Arizona, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Massachusetts, Maryland, Maine, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and West Virginia. Even if remote work is permitted, some presence in an office may be necessary based on needs, the nature of work, or in support of corporate sponsored events designed to build community. If your position requires an MLO license, you must be employed within commutable distance of an Embrace office (no home offices) and open to reporting to the office location when required.