Senior Director, Data & Identity Architect

Acxiom is seeking for an experienced and technical leader in its Product & Engineering group to lead the design and development of its next-gen Data & Identity product family. This role will drive the modernization of our identity resolution and data sharing platforms by harnessing cloud-native technologies, privacy-enhancing computation and agentic orchestration. You will be responsible for advancing capabilities in digital and terrestrial identity recognition, cross-channel tagging, and machine learning-based match accuracy, while ensuring compliance with PCI, HIPAA, FCRA, CCPA, and GDPR.

This is a high-impact opportunity to architect the next-generation identity backbone supporting personalization, analytics, media activation, and data collaboration in a privacy-centric world.

*This role ca be located almost anywhere in the U.S.

**What You Will Do:**

+ Design next-gen data & identity products through cloud-native, real-time platforms using microservices, containerization, and serverless frameworks.

+ Architect a persistent identity infrastructure to manage hundreds of billions of identifiers, enabling unified views of customer journeys across digital, terrestrial (offline), and hybrid touchpoints.

+ Build intelligent systems for digital recognition (web, app, CTV) and terrestrial recognition (in-store, call center, IoT) using device signals, hashed identifiers, and contextual tags.

+ Design channel-aware tagging frameworks that capture behavioral, transactional, and metadata signals across owned and paid media, enhancing identity linkages and customer intelligence.

+ Implement advanced machine learning models for probabilistic matching, linkage scoring, and graph-based learning to continuously improve identity resolution accuracy.

+ Leverage AI agents and agentic flows to dynamically orchestrate data matching, validation, and enrichment based on consent rules, user context, and platform intelligence.

+ Drive experimentation with reinforcement learning, active learning, and feedback loops to optimize customer match rates and reduce false positives.

+ Design secure, interoperable identity capabilities within clean room environments (e.g., Snowflake, AWS, Databricks) for multi-party data collaboration.

+ Develop frameworks for pseudonymization, encryption, and federated data analysis to enable compliant, large-scale audience modeling and media measurement.

+ Enforce data governance standards for consent management, opt-in/opt-out, zero trust, and data lineage, aligned with PCI-DSS, HIPAA, GLBA, FCRA, GDPR, and CCPA.

+ Collaborate with CISO and Legal teams to ensure the secure and ethical use of PII and other regulated data assets.

+ Lead cross-functional Agile PODs to deliver privacy-first identity products and solutions at scale.

+ Drive interoperability across ecosystems including Adobe, Salesforce, Snowflake, and other advertising/martech stacks.

+ Act as a thought leader on identity interoperability standards, digital twins, AI ethics, and the future of consumer data ecosystems.

**What You Will Have:**

+ 15+ years of experience in data or identity architecture, with 5+ years in senior leadership roles.

+ Proven track record modernizing identity platforms using cloud-native architectures, big data ecosystems (AWS, Snowflake, Databricks), and real-time streaming (Kafka, Spark).

+ Hands-on expertise in identity resolution, digital and terrestrial signal processing, and tagging systems for behavioral and transactional data.

+ Advanced knowledge of machine learning for identity, graph data models, and privacy-aware AI.

+ In-depth understanding of compliance standards: PCI-DSS, HIPAA, FCRA, CCPA, GDPR.

+ Excellent leadership and cross-functional communication skills..

**What Will Set You Apart:**

+ Experience with industry-leading customer identity platforms such as Acxiom Real ID, LiveRamp IdentityLink, Epsilon CORE ID, Merkle Merkury, etc.

+ Familiarity with agentic AI concepts and orchestration tools to manage data and consent flows.

+ Certifications in cloud platforms (AWS, GCP, Azure, Snowflake, Databricks), privacy (CIPT, CIPP), or security (CISSP, CCSP).

+ Experience building and deploying interoperable identity ecosystems for marketing, analytics, and data partnerships.

+ Strong grasp of data ethics, AI fairness, and responsible identity practices.

**Location:**

Remote, most states in the continental US (Preferably in Texas or Arkansas)

**Primary Location City/State:**

Homebased - Conway, Arkansas

**Additional Locations (if applicable):**

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ... .

We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

Were one of the marketing industrys most experienced, respected and forward-thinking leaders. For nearly fifty years, weve helped the worlds best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether youre an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. Were looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise to our clients and to our associates and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at ....

**We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.**

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (

Follow Us on Twitter

Find Us on Facebook (

Careers Page

LinkedIn (

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ... .

Attention Mexico Applicants: Please see our Privacy Policy notice here ( .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.