Business Development Manager

Sinclair National is seeking a highly motivated and creative Business Development Manager with a strong work ethic and a proven track record of success in selling advertising solutions to brands and advertising agencies. This role requires experience across a range of platforms, including linear television, Connected TV (CTV), digital, social, podcasts, and other emerging media channels. The ideal candidate will have 510 years of relevant experience and will demonstrate a deep understanding of established brands and emerging companies that represent high-value prospects for multi-channel advertising solutions.

Responsibilities:

Develop and Execute Sales Strategy: Create and implement a comprehensive plan to drive revenue growth and meet sales targets, identifying key prospects and building strong relationships with decision-makers.

Market Intelligence: Stay informed about industry trends, market developments, and competitor activities. Use market intelligence to identify new opportunities and refine sales strategies.

Prospect Intelligence: Stay informed on the strategies, initiatives, and market positioning of established brands and emerging companies to identify high-value prospects and develop targeted outreach and relationship-building strategies.

Prospecting and Lead Generation: Proactively identify and pursue new business opportunities within the target market segment. Generate leads, conduct cold outreach, and effectively communicate the value proposition of our advertising solutions.

Consultative Selling: Take a consultative approach to selling, understanding the unique needs and challenges of each client. Provide tailored solutions that address client objectives and drive results.

Sales Presentations and Proposals: Prepare and deliver compelling sales presentations and proposals that showcase the benefits of our advertising solutions. Clearly articulate product features, benefits, and ROI to prospective clients.

Negotiation and Closing: Lead negotiations, overcome objections, and close deals with prospective clients. Negotiate pricing, terms, and contracts to ensure mutually beneficial agreements.

Relationship Management: Build and maintain strong, long-lasting relationships with clients, serving as a trusted advisor and strategic partner. Act as the primary point of contact for clients and provide ongoing support and guidance.

Collaboration: Collaborate cross-functionally with internal teams including sales, planning, marketing, product development, and ad operations to develop high-impact advertising products, ensure seamless campaign execution, and deliver exceptional customer service.

Qualifications:

Bachelor's degree in Business Administration, Marketing, or related field.

5-10 years of experience in business development or sales, with a proven track record of success in selling media advertising solutions.

Strong understanding of the traditional and digital advertising ecosystem.

Experience selling to ad agencies, brands and tech platforms/DSPs.

Excellent communication, presentation, and negotiation skills.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Results-driven mindset with a focus on exceeding sales targets.

Strong analytical skills and the ability to translate data into actionable insights.

Proficiency in Sales Prospecting tools and Microsoft Office suite.

Ability to leverage AI-powered tools to enhance prospecting, streamline sales processes, and drive data-informed business development strategies.

This role is based in New York Cirty and requires a minimum three days in the New York office.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Lets talk.

The base salary compensation range for this role is $96,000 to $120.000. Final compensation for this role will be determined by various factors such as a candidates relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.