Business Development Manager

We're Hiring: Business Development Manager (Full-Time) | Hybrid - Boston, MA Maura Greene Law Group | $95,000 - $120,000 Boston employment law firm seeks a Business Development Manager with proven experience developing and executing strategic business initiatives, client relationship management, and overseeing marketing operations within a law firm setting, including working directly with attorneys to coach and implement client development plans, optimize CRM and intake systems, oversee digital and brand marketing efforts, and drive continuous improvement through data analysis and performance metrics. About us: We are a team-oriented, tech-forward, and collegial group advocating for employees. We represent executives in the fields of tech, bio-tech, tech, higher ed, retail, and pharma in contract reviews, negotiations, and job transitions. We handle interesting cases, including discrimination, wrongful termination, sexual harassment, retaliation, and wage and hour matters. We are seeking a Business Development Manager to work in a dynamic, growing law firm where we are all passionate about what we do and strive to practice with excellence. Our firm is highly regarded and is included on lists including Best Lawyers, Super Lawyers and Boston Magazine. We offer competitive salaries and benefits, including health insurance (currently Blue Cross Blue Shield), PTO, holiday pay and a 401(k) plan and profit sharing plan. Your responsibilities will include: Business Development & Strategy: Strategic Planning involves working with partners to develop and implement client development plans and strategies. Drive the identification, execution, and performance oversight of strategic business development initiatives to accelerate firm growth and market positioning. Track and report on conversion rates and outcomes from business development activities. Develop and implement solutions to increase conversion rates. Work with attorneys to develop and implement individual business plans to include coaching and tracking for accountability. Track and analyze referral sources to strengthen relationships. Review intake, marketing, and business development efforts to spot trends and implement improvements to improve results. Client Relationship Management: Manage the utilization, maintenance, and updating of CRM data to ensure all data is collected for ease of retrieval and use. Manage LawFirm KPI, Clio Grow reports, and data management. Ensure regular communication with key contacts and referral sources. Strategize for client outreach efforts. Marketing & Outreach: Manage and optimize marketing channels (website, social media, Calendly, Google profile). Brand Visibility: Work to enhance the firm's brand and market position. Oversee the creation of targeted materials (presentations, brochures, social posts, advertisements, paid ads, etc.) to highlight firm experience and value. Manage firm marketing vendor relationships. Work directly with intake specialists and provide backup for intake Process & Performance Improvement: Ensure a high-quality, consistent intake process. Monitor successes and gaps across marketing and BD activities. Lead competitive research to inform firm strategy and positioning. Client Feedback: Facilitating and participating in client feedback initiatives to improve service delivery. Proven ability to lead initiatives, manage marketing calendars, and coordinate with attorneys and firm leadership. Strong experience and understanding of SEO, content marketing, lead generation, and funnel strategy within a law firm. 3 - 8+ years of experience in law firm marketing or business development role. Experience using CRM systems (e.g., Clio Grow, LawMatics, Salesforce, HubSpot) to track, manage, and report on sales leads and client development activities. Proficient with dashboards, KPI frameworks, spreadsheets, and project management tools to drive accountability and performance. Skilled in troubleshooting and utilizing technology to include automations, workflow development, and integrations. Clear, confident communicator (written and verbal) with the ability to collaborate effectively across attorneys, staff, and external partners. Lifelong learner who actively stays up to date on law firm marketing, business development, and technology trends. Bonus points: Experience using Clio Manage and Clio Grow. Proven experience writing for law firm blogs with a strong portfolio of published work. Why Join Us? Competitive salary range of $95,000 - $120,000 Bonus opportunity 3 days remote, 2 days in office on Beacon Hill Strong range of benefits, with health care (currently Blue Cross/Blue Shield), 401k/profit sharing plan, bonus opportunity, PTO, and paid holidays. Friendly, inclusive, and team-oriented firm culture Maura Greene Law Group is an Equal Opportunity Employer. Interested in joining our team or know someone who might be a great fit? Let's connect! Please reach out directly via LinkedIn or send your resume and cover letter to ...